For many organizations, their website is created by their IT department or a web design company. The reason for this? Well, those guys are the experts at understanding the technology used to create websites. But do they understand your customers?
Hopefully, the answer is no. For your Marketing and Sales people, understanding the customer is their business, not understanding complex computer technologies. So doesn't it make sense that the people who understand the customers create the website, while the technical people take a support role and look after the technology behind the website?
This is what ToolTwist does. It lets non-technical people - the people who understand your customers - create and change web pages quickly and easily.
Web pages for specific Marketing campaigns can be created quickly and easily by non-technical people. Web marketing involves continually tweaking and tuning your advertising campaigns and their corresponding landing pages on your web site. It also involves A/B, or multi-variant testing, in a process of continually improving your web site.
Imagine a magazine whose cover never changes. Or a department store that never changes their displays. A website that is similarly static is unappealing to customers. Your website should be able to change as your market changes, to reflect product launches, current events, promotion... even seasons.
For a programmer, the term 'Agile' refers to a methodology where development occurs as a series of continual improvements. This approach has gained popularity due to its ability to get fast results, and to stay in tune with requirements of the business. Why shouldn't the Sales and Marketing people get the same sort of benefits with website development? By allowing the customer-focused people in your organization to make website changes, it bypasses what is usually a time consuming process of documenting, then passing requirements to the IT department or a web design company, then waiting for them to develop and update the website. ToolTwist allows you to address the market fast.
The ToolTwist Designer makes it easy to re-purpose any copy or promotional materials for the Web. Content from printed materials, eMail campaigns, catalogs or any other source can be easily added to the Designer’s library.
ToolTwist Designer also makes it easy to update web pages. Instead of waiting for weeks before a page is updated, minor changes can be done in a matter of minutes. The simple drag-and-drop pallet and direct access to all widgets makes it easier to remove an old widget or add a new one.
Management of the content library and publishing it to the Web is done without the need to get IT resources involved. Putting this functionality in the hands of Marketing ensures there is no problem keeping your Web collateral in synch with your other Marketing tools.
Updating content becomes as easy as 1-2-3. Aside from providing the more advanced features of a content management system, we also offer coarse- and fine- grained approval rights. ToolTwist also offers a rich development cycle that includes QA and process workflows, and automatic deployment to production servers.
