# FitMyCar selected as ORIA finalist

FitMyCar was selected as a finalist in the Online Retail Industry Awards, a great result for the ToolTwist project team.

By The ToolTwist Team · 2017-06-15

URL: https://tooltwist.com/insights/fitmycar-selected-as-oria-finalist

**FitMyCar was selected as a finalist in the ORIA, the Online Retail Industry Awards.** The recognition was a great result for the ToolTwist project team and a reflection on the site that was built.

[![FitMyCar ORIA finalist video thumbnail.](/images/insights/fitmycar-oria-finalist-thumb.jpg)](/images/insights/fitmycar-oria-finalist.mp4)

## Recognition for the retail experience

Being named a finalist matters because online retail is judged by the whole customer journey: discovery, product fit, trust, checkout, and fulfilment. A finalist result means the experience was strong enough to stand out in a competitive field.

For FitMyCar, that experience depended on more than a storefront. It needed the platform logic to help customers find the right products for their vehicle and move confidently through purchase.

## A milestone before the win

This finalist announcement sits just before the later award milestone, when FitMyCar went on to win Best Online Retailer at ORIA.

## Read the full story

The detail on the platform, the customer experience, and ToolTwist's involvement is written up in the case study.

**[Read the Fit My Car case study →](/case-study/fit-my-car)**