CotalityMonetised an existing data investment
The Challenge
Cotality had already invested heavily in technology, most notably a property data warehouse covering more than 10 million properties and decades of history. That data was one of its most valuable assets, but the investment was not yet paying off where it mattered most, in the hands of the real estate, finance and government professionals working with clients.
- IT investment isn’t paying off.A large, costly data platform is only as valuable as the access customers have to it. Outside the office, that access was limited, so professionals were at a disadvantage in the field.
- Data everywhere, no single source of truth.Professionals spent significant time gathering and compiling property data from various, often incomplete, sources, with no single trusted view to work from.
- Many digital transformations, little to show for them.Digitising the data was not enough. Slow, siloed processes and cumbersome reporting meant professionals still could not quickly turn it into client-ready insight.
The Solution
Rather than adding another system, the RP Data Mobile App extended Cotality’s existing data investment to wherever professionals work, and gave it a product through which to monetise it.
- One trusted source.Over 10 million property records with decades of history, all in one place, replacing scattered and incomplete sources.
- Mobile functionality.Professionals can research, analyse market trends and get insights from their mobile device, anytime and anywhere.
- Actionable insights.On-demand market comparables and dynamic suburb trends inform pricing strategies and support expert advice.
- Automated reporting.Branded property, suburb and valuation reports are generated with a single tap.
ToolTwist’s Role
ToolTwist was the core development and quality assurance partner for the RP Data Mobile App, working closely with Cotality’s product and management teams.
- Core development.Our developers built the app’s entire codebase, front end and back end, including property search, comparative analysis tools and real-time data feeds from Cotality’s property database.
- API integration.We connected the app to Cotality’s property data warehouse, mapping services (Google Maps, Apple Maps), payment gateways and titles offices, building on what was already there.
- Testing and quality assurance.We checked the accuracy of the financial and property data, verified report functionality and delivered a consistent experience across devices and operating systems.
- Mobile expertise.Specialised mobile development experience let the app handle large data volumes and complex search queries without compromising performance.
Impact
- Monetising the existing investment.The same data asset now reaches customers on mobile as a product, a new way to monetise it without rebuilding the platform behind it.
- Increased productivity.Agents complete property research and report generation in a fraction of the time, freeing them to focus on client relationships.
- Improved sales conversion.Users report significant increases in conversion rates after using these reports in their customer interactions.
- Trusted data for decisions.One reliable, timely view of the market helps professionals and firms, including lenders and developers, make better-informed decisions and manage risk.