Accurate shelf prices and well-run screen networks for retailers
We built the core of two retail platforms for T360: MiddleX, which keeps electronic shelf labels accurate, and XContent, which manages in-store advertising screens.

Shelf prices stay accurate through frequent promotions and large catalogues
The business problem
Retailers using electronic shelf labels were assembling price and promotion data from scattered systems, spreadsheets and emails by hand, risking wrong prices on the shelf. Merchants running advertising screens were loading content device by device, with no approval process and no proof their ads had played.
What we did
For MiddleX, we built the core interfaces and email parsers that take in and map data from retailers' many sources. For XContent, our developers and testers built the platform's core, covering content, campaigns and device monitoring, including the data mapping behind its reporting.

A 30-minute conversation with a director.
No sales script. Tell us what is getting in the way, and we will tell you plainly whether we can help.
