FitMyCar selected as ORIA finalist
FitMyCar was selected as a finalist in the ORIA, the Online Retail Industry Awards. The recognition was a great result for the ToolTwist project team and a reflection on the site that was built.
Recognition for the retail experience
Being named a finalist matters because online retail is judged by the whole customer journey: discovery, product fit, trust, checkout, and fulfilment. A finalist result means the experience was strong enough to stand out in a competitive field.
For FitMyCar, that experience depended on more than a storefront. It needed the platform logic to help customers find the right products for their vehicle and move confidently through purchase.
A milestone before the win
This finalist announcement sits just before the later award milestone, when FitMyCar went on to win Best Online Retailer at ORIA.
Read the full story
The detail on the platform, the customer experience, and ToolTwist's involvement is written up in the case study.