Nutra Organics at Home: an MLM app on CloudMall
An idea to positively influence the health and wellness of every Australian family. Nutra Organics at Home aims to do more than bring good food to everyone; it gives the community a way to give back to its members, with discounts and purchase cash-back rewards for referring friends and family.
Built on CloudMall
With the help of the ToolTwist CloudMall eCommerce platform, and alongside Nutra Organics' existing retail store (also powered by CloudMall), we developed this multi-level marketing (MLM) application to cater to their marketing needs.
The portal puts the rewards model front and centre with three ways to belong:
- Community Member — 10% off every order, anytime, every time.
- Subscriber — join the community for 15% off all purchases.
- Thank You Member — build an organic business without handling the ordering or freight yourself.
Members get a dashboard to track their orders, view their referral network as a family tree, run reports on their activity, and stay connected with the community, with commission and cash-back flowing from the people they bring in.
Why CloudMall suited it
ToolTwist CloudMall is an eCommerce system built from the ground up on a micro-services architecture. It's constructed from dozens of individual pieces that can be pulled apart and reassembled in different configurations. When standard package solutions don't satisfy your requirements, and you don't want to spend like a large corporation, CloudMall's hyper-extendable design gives it the flexibility needed for "special needs" eCommerce, which is exactly what an MLM rewards layer on top of a retail store calls for.